Digital Assets & Strategy Group Ltd. ("DASG", "we", "us") is committed to protecting the privacy of visitors to our website and users of our Services. This Privacy Policy explains what personal data we collect, how we use it, and the rights you have in relation to it. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.
1. Data Controller
The data controller responsible for your personal data is Digital Assets & Strategy Group Ltd., 1 Finsbury Avenue, London EC2M 2PF, United Kingdom. You may contact us at info@dasg-advisory.com.
2. Categories of Data We Collect
- Identification data — name, company, job title.
- Contact data — email address, telephone number.
- Transactional data — purchases, invoices, and payment confirmations (we do not store full card numbers).
- Engagement data — communications, intake responses, and meeting recordings where consented to.
- Technical data — IP address, browser type, and pages visited, collected through standard server logs and cookies.
3. Lawful Bases for Processing
We rely on the following lawful bases under Article 6 GDPR:
- Contract — to deliver Services you have requested.
- Legitimate interests — to operate, secure, and improve our website and Services.
- Legal obligation — to comply with tax, accounting, and regulatory requirements.
- Consent — where required, for example for marketing communications.
4. How We Use Your Data
- To respond to enquiries and provide Services.
- To process payments and maintain financial records.
- To improve our website and the quality of our Services.
- To comply with our legal and regulatory obligations.
5. Sharing of Data
We do not sell personal data. We share personal data only with trusted service providers acting as processors on our behalf, including payment processors, email and video conferencing providers, hosting providers, and professional advisers. All processors are bound by written data processing agreements.
6. International Transfers
Where personal data is transferred outside the United Kingdom or the European Economic Area, we ensure an adequate level of protection through Standard Contractual Clauses or another lawful transfer mechanism.
7. Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including any legal, accounting, or reporting requirements. Engagement records are typically retained for seven (7) years following the end of the engagement.
8. Your Rights
Under the GDPR you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your personal data where applicable.
- Object to or restrict our processing of your personal data.
- Receive a copy of your data in a portable format.
- Withdraw consent at any time where processing is based on consent.
- Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office).
9. Cookies
Our website uses strictly necessary cookies to operate and may use analytical cookies subject to your consent. You can manage your cookie preferences at any time through your browser settings.
10. Contact
To exercise any of your rights or for any privacy-related question, contact us at info@dasg-advisory.com.